Firefly by MAP Lifestyle Properties

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Last updated: January 2026

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Firefly by MAP Lifestyle Properties (“Firefly”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make an enquiry, book a stay, or engage with us as a guest, landlord, or business partner.

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This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

Firefly by MAP Lifestyle Properties operates short-term accommodation and property management services in the UK, including corporate leasing arrangements and short-term subletting.

Data Controller:
MAP Lifestyle Properties Limited

 

2. Personal Data We Collect

We may collect and process the following types of personal data:

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a) Information you provide to us

• Name

• Email address

• Phone number

• Enquiry details submitted via contact forms

• Booking details (dates, property, guest details)

• Information provided by landlords or partners when discussing services

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b) Booking and stay-related information (current or future)

• Guest identification details where legally required

• Payment-related information (processed securely by third-party payment providers — we do not store card details)

• Communication records related to bookings or stays

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c) Website usage data

• IP address

• Browser type and device information

• Pages visited and interaction data

• Cookies and similar technologies (see section 7)

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3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To respond to enquiries and communications

• To manage bookings and guest stays (current or future)

• To provide property management services to landlords

• To comply with legal and regulatory obligations

• To improve our website and services

• To manage contracts, invoicing, and payments

• To send service-related communications

 

We do not sell or rent your personal data to third parties.

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4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contractual necessity – to manage bookings, stays, and agreements

• Legitimate interests – to operate and improve our business

• Legal obligation – to comply with tax, safety, and regulatory requirements

• Consent – where you have opted in (e.g. marketing communications)

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You may withdraw consent at any time.

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5. Sharing Your Data

We may share your personal data with trusted third parties only where necessary, including:

• Website hosting and platform providers (e.g. Wix)

• Payment processors

• Cleaning, maintenance, or property service providers (where relevant to a stay)

• Professional advisers (legal, accounting, compliance)

• Regulatory or law enforcement bodies where legally required

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All third parties are required to handle your data securely and lawfully.

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6. Data Storage & Retention

We store personal data securely and only for as long as necessary:

• Enquiry data: retained for legitimate business purposes

• Booking data: retained to fulfil contracts and legal obligations

• Financial records: retained as required by UK law

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When data is no longer needed, it is securely deleted or anonymised.

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7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

• Ensure the website functions properly

• Analyse website traffic and performance

• Improve user experience

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You can manage or disable cookies through your browser settings. For more information, please refer to our Cookie Policy (if applicable).

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8. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Request data portability

• Withdraw consent at any time

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To exercise these rights, please contact us using the details above.

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9. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.

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10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies separately.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

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12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us.